Why do some websites get more pageviews than others? 

    If you run a website, and it breaks certain little-understood rules about layout and line, then people will flick off your site from the first page, with the decision made in a small fraction of a second. As you explore my site, you'll learn some of the reasons why this is so, and what can be done about it. 

       
                                   Why are some website images and layouts more successful than others?   

    This is a website about space, not outer space, but space as humans all perceive it -- that is, the arrangement of up, down, left and right in the visual field. This space as we perceive it contains all our movements and in fact our life here on earth.

     We humans in the last few years particularly have started rediscovering many old-mind concepts that have been half-forgotten or ignored. It’s a lot less politically dangerous these days to accept, for instance, male-female differences. The popular press carries articles about brain-states like insomnia, and the way children are affected by advertising. Soon people will begin to realize how much the old-mind drivers influence what happens to visitors as they land on websites.

    Human beings live and act in space – everything that happens to us comes into our consciousness through this world as we know it. Up, down, left and right have deep-mind meanings to us because since pre-history, these four elements of space, dominated by the sun overhead, have always been there, unchanged. We are orientated in the world by pre-historical factors. The sun is perceived as being upward, and darkness is perceived as rising from the ground. We also have lateral orientation:

    In prehistoric times, right-handedness was the norm. Even as late as 1950 in Africa, left-handedness was still very rare. In the old mind, it’s the right hand that throws the spear. It cleaves the air and it kills the pig. This means food, and consequent survival. As the spear flies in a rightward direction, it must travel from the left, and so it leaves leftwardness behind. Mother, childhood and our origins lie spatially on the left. To the right is the direction we’re headed in life.

    There are many implications of this. The spear, which is hard, sharp and shaped like a wedge, cleaves through the air. This shape is the natural one for cutting, and when it appears in symbols, it’s stating the opposite to roundness and smoothness. There are old-mind expectations about all these concepts. They are perceived as part of the natural order of things. They have deep meaning in the mind (for a visual display of this, see Handwriting ). These are some of the concepts that this website explores.

    Spatial allocation affects our reactions to a lot of things – including websites. There are subliminal impacts in both text and symbols. Anyone running a website without knowing how to stop it from unintentionally triggering alarm in the mind of visitors runs the risk of putting them off in the first fifty milliseconds, and never even knowing that’s happening.